A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market

Document Type : Original Article

Authors

1 Faculty of Home Economics, Helwan University- Egypt

2 Faculty of Women, for Arts Science and Education-Ain Shams University-Egypt

Abstract

The change in consumer behavior toward purchasing clothes has led to the emergence of a production method called fast fashion. This depends on copying the latest fashion trends, at the lowest cost, and in large numbers. The ultimate goal is to ensure consumer satisfaction while minimizing returns. This study aimed to predict fashion that meets the requirements of the Egyptian market in three steps. Firstly, analyze some global fashion trends for the years 2024-2025. Secondly, identify the extent to which the consumer follows fashion trends and the factors affecting his purchasing behavior through a questionnaire, as well as field visits to some Egyptian factories and production decision-makers. Thirdly, redesign a group of international fashion clothing and conduct a survey of specialists in order to create a strategic plan to learn how to predict and redesign some international fashion trends and acquire new ideas to meet the needs of the Egyptian consumer.

Keywords

Full Text

Raghda Ibrahim Mohammed Ibrahim

She is an engineer in the Design & Marker department in ready-made clothing factories and second clothing and textile specialist at Ain Shams University. She earned her bachelor’s degree in clothing and textiles from Faculty of Home Economics, Helwan University in May 2008. She has been working in the field of manufacturing of ready-made clothing- Pattern design and marker making by (Gerber Technology GGT ) P.D.S software "(Accumark v8to14)" in various ready-made clothing factories for 10 years. She has been working in the administrative field at Ain Shams University since 2012.

 

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